Design attracts.

Purpose impacts.

Hey hey! I’m Julieta! ✽

I’m a Product Designer who chooses to design thoughtfully. My background in illustration, storytelling, and research helps me bring clarity, coherence, and a quietly human perspective to every problem I solve.

I blend systems thinking with empathy, crafting experiences that empower teams and elevate products with purpose.

Interested in building something meaningful together?

Design must work, speak, and move things forward.

Every project I approach balances visual impact with strategic purpose.

Healthcare - Design System & Tokens architecture

Building and maintaining enterprise-level Design System, foundations, tokens architecture, components and patterns for a top 3 "Fortune 50" healthcare provider for millions of users across the US.

IT Patagonia - Institutional Website

Redesigning the Institutional Website to improve reaching new potential customers, improving usability, conversion clarity, accessibility, and long-term scalability, aligned with both business goals and user expectations.

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top.legal - Startup B2B SaaS

Designing an AI-enabled contracting platform for closing better deals faster, focusing on deal dynamics, increasing transparency between parties, and supporting smarter, faster decision-making processes.
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RUBI - Government Platform

Redesigning the City Government's property management system, by bridging operational complexity and product design, translating stakeholder vision, business strategy, and constraints into aclean, usable, future-ready product.

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More case studies!