RUBI
Redesigning the City Government’s property management system
Role: Lead UX/UI Designer
Client: Government of the Autonomous City of Buenos Aires
Timeline: Mar-Sep 2023
Context
RUBI is a platform built to manage properties, urban inspections and field operations. When I joined the project, the team needed to evolve a scattered, outdated workflow into a unified digital experience capable of supporting inspectors, managers, and coordinators in real time.
Different tools, inconsistent data, and unclear processes were slowing down operations and creating friction across teams.
I was brought in to untangle operational complexity and translate it into a product that genuinely supports field teams.
My focus was applying systems thinking and strong UX/UI craft to turn scattered workflows into a clear, scalable experience.
Problem
The existing workflow suffered from:
Fragmented tools and manual processes
Lack of visibility over inspections and inspector performance
Complex flows that didn’t match how field teams actually worked
A UI that was outdated, inconsistent, and difficult to use
No design system in place
Very tight deadlines and limited access to end-users
The challenge was to transform an operationally complex ecosystem into something clear, efficient, and usable, aligning with business goals and supporting future growth.
Before
After
Approach
I approached the project through strategic UX thinking and strong collaboration with PMs, tech leaders, and field experts.
My focus was to:
Solution
I delivered a cohesive, intuitive product experience that streamlined the entire inspection lifecycle:
→ A redesigned workflow, end to end
Clear flows for planning, executing, tracking, and reporting inspections: less friction for inspectors and managers.
→ Clean, modern UI aligned with operational needs
Visual language focused on clarity, legibility, accessibility, and quick decision-making: essential for field environments.
→ Data translated into actionable information
Instead of raw spreadsheets, inspectors and managers, with disorganized information, now had dashboards, priorities, alerts, and status systems that surfaced accurate information at the right moment.
→ A scalable design system
Working with Obelisco, I consolidated foundational tokens, corrected inconsistencies, and rebuilt outdated components and patterns. This elevated the system’s clarity, usability, and technical reliability across the product.
Outcome
The redesign enabled RUBI to scale operationally and digitally:
Increased clarity and efficiency for inspectors and coordinators
Faster onboarding thanks to consistent UI and flows
Reduced errors by aligning screens with the real inspection process
Greater visibility across inspections, performance, and field status
A scalable foundation for future features and continuous growth
Most importantly, I added value by bridging operational complexity and product design: translating stakeholder vision, business strategy, and real-world constraints into a clean, usable, future-ready product.
Reflexion
I believe that adversity breeds creativity — and creativity breeds innovation.
This project reinforced the importance of adaptability and creative resilience in public-sector design. Working within constraints demanded smart trade-offs and systematic thinking, turning limitations into opportunities for better design decisions and componentization.
“Necessity is the mother of invention”