Planti Store

Designing a clear, friendly shopping experience

Role: Product Designer · Branding
Client: IT Patagonia Design Hackathon
Timeline: 3 days

Context

Planti Store was a 72-hour design challenge where I set out to create a complete, cohesive e-commerce experience for plant lovers. I crafted a complete experience, from brand identity to product navigation, customization flows, and UI design.

The goal: demonstrate how quickly I can shape a product vision, define a scalable experience, and craft a warm, human visual language under tight constraints.

Problem

The challenge had no predefined structure, features, brand, or user flow.
I needed to:

  • Define what the product should be.

  • Understand what users need when shopping for plants.

  • Establish a visual identity that feels human, warm, and trustworthy.

  • Create a consistent UI system that could scale.

  • Deliver: strategy, flow, components, high-fidelity UI in 3 days.

This required strategic clarity, fast prioritization, and strong craft, without sacrificing quality.

Opportunity

The tight timeframe became an opportunity to show:

  • My ability to quickly structure ambiguity.

  • Human-centered thinking through fast research and assumption mapping.

  • A defined UX strategy that balances user needs and business value.

  • A visually compelling, consistent interface grounded in illustration and storytelling (my personal touch!).

  • My capacity to deliver end-to-end product thinking at speed.

Approach

Day 1

Rapid Discovery & Framing

I spent the first hours understanding the core problem:

  • Why do people struggle when buying plants online?

  • What kind of guidance builds confidence?

  • Which decisions matter most? (lighting, care, measurements, pot pairing)

I defined the product pillars: guidance, clarity, warmth, and confidence.

From there, I mapped a simple, friction-less buying journey designed to support both beginner and expert buyers.

Day 1-2

Experience Strategy

To create a meaningful digital experience in 72 hours, I focused on:

  • Clear product categorization

  • Helpful filtering based on real needs

  • A “Build Your Plant” customization flow

  • Transparent care instructions

  • Easy comparison and decision-making

This ensured the interface was not only beautiful, but purpose-driven and intuitive.

Day 2

Brand & Visual Direction

I created a soft, nature-inspired visual identity using:

  • Warm color palettes

  • Rounded shapes and soft typography

  • Custom illustrations to add human warmth and emotional resonance

My illustration background allowed me to give the product a highly distinctive personality that felt caring, joyful, and accessible.

Day 3

UI System & High-Fidelity Design

I built a lightweight but scalable design system:

  • Color, spacing, and typography foundations

  • Product cards, filters, and detail modules

  • A guided customization panel

  • Templates for listings, PDPs, and checkout

Finally, I delivered high-fidelity screens with polished interactions and layouts — all aligned with the storytelling and strategic goals defined earlier.

Solution

The final result was a fully realized product concept, including:

  • A clear brand identity and tone

  • End-to-end shopping flow

  • Modular components and reusable patterns

  • Custom illustrations to humanize the UI

  • Intuitive product comparison and customization

  • Mobile and desktop layouts based on real behavioral insights

In just three days, I delivered a product that felt considered, consistent, and emotionally engaging.

Outcome & Learnings

Even as a rapid challenge, the project showcased:

  • My ability to move from ambiguity to clarity fast.

  • Strong UX strategy under pressure.

  • A polished, scalable UI system built in minimal time.

  • Emotional, human-centered visual design.

  • A cohesive story that connects user needs, business potential, and brand personality.

Most importantly, Planti Store demonstrates how I combine strategic thinking, craft, empathy, and storytelling to create digital products that feel both useful and beautiful — even in incredibly tight timelines.